Creating fun is up to players rather than admins pushing content. You could arrange guild related wars if you reach a solid plan you could ask a staff member to add a prize for the "event" attract other guilds to participate. Silkroad is an old game played mainly by people reliving their youth experience the trick is to keep them entertained, now knowing your community you should invest on maintaining that nostalgic feeling instead of adding updates that causes your members too lose interest over new content they couldn't be bothered to try. -know your community. -adjust gameplay to what is familiar . -expand your game plan from what you know what works. -make a member invest time to reach goals, a person will always stick around once they have a set a goal. -change your loading screens frequently and all other GFX related images to stay relevant. Just my 2/cents.